STUDY ON ACHIEVING A GOOD DESIGN FOR A BOOK COVER

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This paper is focused to analyze a book cover using principles of advertising design, namely: conception unity, structure harmony, reception order, composition balance, contrast and hierarchy of information. The authors consider that a book cover is an advertisement because it has to realize the AI...

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Bibliographic Details
Published in:Journal of Industrial Design and Engineering Graphics
Main Authors: Nicoleta Elisabeta Pascu, Victor Adir, George Adir, Elena Janina Vilcea
Format: Article
Language:English
Published: SORGING 2021-12-01
Subjects:
book cover
title
image
graphic representation
advertising design
conception unity
Online Access:http://www.sorging.ro/jideg/index.php/jideg/article/view/257
Description
Summary:This paper is focused to analyze a book cover using principles of advertising design, namely: conception unity, structure harmony, reception order, composition balance, contrast and hierarchy of information. The authors consider that a book cover is an advertisement because it has to realize the AIDA concept. It is about graphic design where the image and the title have an important role in selling a book. The target of the study (only a part of it is in the paper) was to answer to a few questions which will be defined in this paper. In our study we have identified a lot of different cover designs used by various publishing houses. We have analyzed the impact of colours, typography and scale to create order, balance and hierarchy to an adequate cover.
ISSN:1843-3766
2344-4681

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