Teoretical and practical problems of territorial branding at the example of Sumy region brend forming
Actual theoretical and practical problems of territorial branding have seen in this article. There are historical formation analysis of territorial branding have examined as an independent area of marketing and has presented new conception of Sumy Region brand formation.
| الحاوية / القاعدة: | Marketing i Menedžment Innovacij |
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| المؤلفون الرئيسيون: | , |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
Sumy State University
2011-12-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_2_30_40.pdf |
| الملخص: | Actual theoretical and practical problems of territorial branding have seen in this article. There are historical formation analysis of territorial branding have examined as an independent area of marketing and has presented new conception of Sumy Region brand formation. |
|---|---|
| تدمد: | 2218-4511 |