Barriers to strategic entry into the digital banking industry in Iran

Digital transformation has transformed many industries in recent years. One of the consequences of digital transformation can be mentioned the change of structures, procedures and processes. The wave of digital transformation has also caused fundamental changes in the banking industry. Digital banki...

Full description

Bibliographic Details
Published in:رویکرد‌های نوین در مدیریت و بازاریابی
Main Authors: Mohammad Amin rashidi, Mohammad Mubin Shafii Natiq, Soroush Shaygan Nariman
Format: Article
Language:Persian
Published: Research Center of Resource Management Studies and Knowledge-Based Business 2023-09-01
Subjects:
Online Access:https://www.jnamm.ir/article_182306_cd4f272dc3c44e9c2746fea4111e820d.pdf
Description
Summary:Digital transformation has transformed many industries in recent years. One of the consequences of digital transformation can be mentioned the change of structures, procedures and processes. The wave of digital transformation has also caused fundamental changes in the banking industry. Digital banking is the provision of banking services based on digital technologies. Iran's banking industry has turned to digital services in recent years and this industry can be considered one of the leading industries in the country. However, there are strategic entry barriers in the way of banks to join the wave of digital transformation and sometimes it prevents them from joining this wave. The present study examines the barriers to strategic entry into the digital banking industry in Iran using the meta-composite method. In a period of ten years from 1391 to 1401, this research has examined the researches conducted in this field and has extracted the most important barriers to strategic entry into the digital banking industry. Research studies show that barriers to strategic entry into the digital banking industry in Iran are divided into two general categories: "internal" and "external" and factors such as: cultural, managerial, technological, financial, political-legal and skill barriers. They are effective.
ISSN:2981-1554