HEDONISME KONSUMEN SEBAGAI VARIABEL MEDIATOR ANTARA PEMASARAN DAN PEMBELIAN TIDAK TERENCANA

In a process of purchase, consumers can conduct planned purchase or unplanned purchase behavior. Unplanned purchase behavior, also known as impulsive purcahse behavior, refers to consumers’ response to marketing of product that is not extremely expensive including bakery product. Product and marketi...

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Bibliographic Details
Published in:Jurnal Ilmu Keluarga dan Konsumen
Main Authors: Stevanus Bayu Satriawan, Hartoyo Hartoyo, Lilik Noor Yuliati
Format: Article
Language:Indonesian
Published: Institut Pertanian Bogor 2015-01-01
Subjects:
bakery outlet
consumer hedonism
marketing factors
product
SEM
Online Access:https://jurnal.ipb.ac.id/index.php/jikk/article/view/10019

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