| Summary: | This study examines culture-led urban regeneration as a strategy for revitalizing Meezan Chowk, a historically significant yet deteriorating public space in Quetta, Pakistan. Once a central site of social and commercial exchange, the area suffered from infrastructural decline, overcrowding, and the erosion of its architectural identity. The research proposes a design intervention to restore the site’s heritage value while enhancing its functional and social relevance. A qualitative approach is adopted, incorporating surveys, focus group discussions, and site observations to assess user needs and spatial dynamics. A SWOT analysis serves as the analytical framework to identify the site’s internal strengths and weaknesses, as well as external opportunities and threats. By utilizing the Geographic Information Systems (GIS) and OpenStreetMap data, further information can enhance understanding of the site’s urban morphology. The proposed design integrates vernacular elements, such as arched facades, shaded corridors, and communal courtyards, with contemporary features, including cafes, local artisan shops, and accessible public amenities.
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