"Ms. Marvel," Tumblr, and the industrial logics of identity in digital spaces

This essay examines fan interactions on "The All-New Ms. Marvel Backstage Pass," a Tumblr site initiated by Marvel Comics to promote the Ms. Marvel (2014–) comic book. I conceive of this site as a space in which racial, ethnic, and gendered identity dimensions can be uniquely articulated i...

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Bibliographic Details
Published in:	Transformative Works and Cultures
Main Author:	Christopher M. Cox
Format:	Article
Language:	English
Published:	Organization for Transformative Works 2018-06-01
Subjects:	Comics Gender Identity Industry Labor Marvel Comics Promotion Race
Online Access:	https://dx.doi.org/10.3983/twc.2018.1195

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