Key performance indicators of marketing mix effectiveness in the pharmaceutical business

The article is devoted to the study of determining key performance indicators of the marketing mix effectiveness in the pharmaceutical business. The problems and contradictions in ensuring the effectiveness of marketing in pharmaceutical companies are emphasized. Theoretical and applied foundations...

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Bibliographic Details

Published in:	Путеводитель предпринимателя
Main Author:	N. A. Lagoda
Format:	Article
Language:	Russian
Published:	Russian Academy of Entrepreneurship 2024-07-01
Subjects:	marketing mix marketing complex marketing performance indicators marketing effectiveness pharmaceutical business promotion of pharmaceuticals
Online Access:	https://www.pp-mag.ru/jour/article/view/1975