Popularity Strategies of a Modern Music Artist

Introduction. The relevance of the research lies in understanding the approaches to building the career of novice artists by determining popularity strategies for modern music performers, criteria and indicators of popularity, as well as ways of forming their popularity. The digitalization process i...

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Bibliographic Details
Published in:	Socio-Cultural Management Journal
Main Authors:	Ірина Пархоменко, Катерина Березовська
Format:	Article
Language:	English
Published:	Kyiv National University of Culture and Arts 2022-11-01
Subjects:	popularity of artist music industry record industry artist music product strategy music
Online Access:	http://socio-cultural.knukim.edu.ua/article/view/267540

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