Marketing Mix and Its Application in the Textile Sector in Ghana

The textile industry plays an essential role in most economies. For instance, the textile industry in Ghana used to be a large and thriving industry and contributed immensely to the nation’s employment generation, GDP, government revenues non-export earnings and constituted key exports to neighbour...

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Bibliographic Details
Published in:	Fashion and Textiles Review
Main Authors:	Mohammed Majeed, Rebecca Lartekai Lartey, Joana Akweley Zanu
Format:	Article
Language:	English
Published:	The Institute of Textiles and Fashion Professionals – Ghana 2019-06-01
Subjects:	Marketing Mix Textile Industry Marketing Strategy Indigenous Textiles
Online Access:	https://journal.itfpgh.com/ftr/article/view/14

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