| Summary: | In the digital age, the fear of missing out (FOMO) phenomenon is heightened by the frequent use of online stores and a constant stream of offers and digital interactions. This study explores how FOMO, amplified by digital commerce environments, influences shopping motivation and compulsive buying in young adults. Grounded in Self-Determination Theory, the FOMO scale, and cognitive–behavioral models, the study examines how FOMO interacts with push notifications, time-limited offers, and reward-based digital cues—which are associated with emotional urgency and may interfere with reflective decision-making. The research was conducted through a semi-structured questionnaire, combining Likert-scale measures with open-ended responses, employed on a sample of Romanian students (<i>n</i> = 258) of West University of Timisoara. A convergent mixed-methods design was applied, including Pearson correlation and qualitative thematic coding of open-ended responses. This study reveals the interaction between internal cognitive distortions and external marketing stimuli, contributes to a more nuanced understanding of online shopping behavior, and outlines key implications for the development of ethical communication practices in digital marketplaces.
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