The Influence of FOMO on Shopping Motivation and Compulsive Buying in Young Adults

In the digital age, the fear of missing out (FOMO) phenomenon is heightened by the frequent use of online stores and a constant stream of offers and digital interactions. This study explores how FOMO, amplified by digital commerce environments, influences shopping motivation and compulsive buying in...

書目詳細資料
發表在:	Journalism and Media
Main Authors:	Oana Barbu Kleitsch, Bianca Drămnescu
格式:	Article
語言:	英语
出版:	MDPI AG 2025-09-01
主題:	FOMO e-commerce notifications digital technologies shopping motivation online consumer behavior
在線閱讀:	https://www.mdpi.com/2673-5172/6/3/139

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