Building Relationships with Customer 4.0 in the Era of Marketing 4.0: The Case Study of Innovative Enterprises in Poland

(1) Background: Contemporary enterprises are putting more and more emphasis on shaping lasting and effective relationships with clients. This is not an easy task, especially in the conditions of Marketing 4.0, which imposes on enterprises the need to holistically consider the needs as well as the sk...

書誌詳細
出版年:	Social Sciences
主要な著者:	Wioletta Wereda, Jacek Woźniak
フォーマット:	論文
言語:	英語
出版事項:	MDPI AG 2019-06-01
主題:	Customer 4.0 Marketing 4.0 Industry 4.0 NewConnect market building relationships innovative enterprises complexity of communication importance of relationships
オンライン･アクセス:	https://www.mdpi.com/2076-0760/8/6/177

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