Analysis of the significance of the marketing mix in e-commerce
Internet marketing is a new philosophy and an interesting topic especially for researchers in the field of marketing. It is a new way of marketing a product / service globally in a target market around the world. This paper presents a new approach to understanding the role of the marketing mix in e-...
| Published in: | Megatrend Revija |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Megatrend University
2022-01-01
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| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2022/1820-31592201293K.pdf |
| Summary: | Internet marketing is a new philosophy and an interesting topic especially for researchers in the field of marketing. It is a new way of marketing a product / service globally in a target market around the world. This paper presents a new approach to understanding the role of the marketing mix in e-commerce. The importance of marketing in e-commerce is often accompanied by problems with the application of common marketing tools in a virtual environment. The paper identifies elements of the marketing mix in e-commerce in line with the trend of e-commerce and Internet technology. The aim of this paper is to point out the role of marketing mix in e-commerce by applying the 7P model that enables the structuring of changes in terms of trade and information services of online stores. |
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| ISSN: | 1820-3159 2560-3329 |