An empirical survey on perceived value from tourism destination based on brand equity model: A case study of Qeshm Island
Tourism destination brand equity is defined as all assets (or debts) of brands provided with name and symbol of tourism destination to make changes in value services of experiences. In many cases, brand equity is more than physical assets. This survey performs an investigation to identify effective...
| 發表在: | Management Science Letters |
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| 主要作者: | |
| 格式: | Article |
| 語言: | 英语 |
| 出版: |
Growing Science
2012-10-01
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| 主題: | |
| 在線閱讀: | http://www.growingscience.com/msl/Vol2/msl_2012_201.pdf |