An empirical survey on perceived value from tourism destination based on brand equity model: A case study of Qeshm Island

Tourism destination brand equity is defined as all assets (or debts) of brands provided with name and symbol of tourism destination to make changes in value services of experiences. In many cases, brand equity is more than physical assets. This survey performs an investigation to identify effective...

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Bibliographic Details
Published in:	Management Science Letters
Main Author:	Vahid Qaemi
Format:	Article
Language:	English
Published:	Growing Science 2012-10-01
Subjects:	Tourism destination brand equity Tourism destination Brand awareness Tourism destination Brand loyalty Tourism destination Brand image Tourism destination brand quality Qeshm Island
Online Access:	http://www.growingscience.com/msl/Vol2/msl_2012_201.pdf

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