MICRO FRANCHISING: A BUSINESS APPROACH TO INCREASING SELF EMPLOYMENT & FIGHTING POVERTY IN SOUTH AFRICA.
Purpose: This study aims to investigate how microfranchising can be used as a tool for increasing self-employment and to fight poverty in Thohoyandou. Design/methodology/approach: A qualitative research approach was employed with a sample of eight participants that comprised microfranchise business...
| الملخص: | Purpose: This study aims to investigate how microfranchising can be used as a tool for increasing self-employment and to fight poverty in Thohoyandou.
Design/methodology/approach: A qualitative research approach was employed with a sample of eight participants that comprised microfranchise businesses in Thohoyandou. The convenience sampling technique was adopted to select the participants. Primary data was gathered through in-depth interviews using a structured interview guide.
Findings: The study's findings established that microfranchising tools such as business in a box, comprehensive training, employment creation, good marketing mix, improved asset base, improved standard of living, increased economic growth and market gap help reduce social ills.
Practical implications: The research managed to unravel the strategies that can be adopted to enhance microfranchising in increasing self-employment and alleviating poverty.
Originality/value: There are limited studies on microfranchising in South Africa.
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| تدمد: | 2597-4750 2597-4785 |