Neuromarketing: a highly effective tool for positioning a new product

The purpose of this research was to use Neuromarketing perspectives to design strategies for each part of the marketing mix in the development and positioning of a mass consumption product. Since this was an in-field exploratory research, it was conducted using a qualitative and phenomenological app...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	RAN
المؤلف الرئيسي:	Nerio Ramón Olivar Urbina
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	Universidad de Concepción 2020-07-01
الموضوعات:	marketing marketing mix neuromarketing positioning zmet
الوصول للمادة أونلاين:	http://ran.udec.cl/ojs/index.php/ran/article/view/150

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