Elrod, J. K., & Fortenberry, J. L. (2018, December). Catalyzing marketing innovation and competitive advantage in the healthcare industry: The value of thinking like an outsider. BMC Health Services Research.
Chicago Style (17th ed.) CitationElrod, James K., and John L. Fortenberry. "Catalyzing Marketing Innovation and Competitive Advantage in the Healthcare Industry: The Value of Thinking like an Outsider." BMC Health Services Research Dec. 2018.
MLA (9th ed.) CitationElrod, James K., and John L. Fortenberry. "Catalyzing Marketing Innovation and Competitive Advantage in the Healthcare Industry: The Value of Thinking like an Outsider." BMC Health Services Research, Dec. 2018.
Warning: These citations may not always be 100% accurate.