Retailers’ competitiveness on global markets

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The aim of the chapter is to show that now retail trade is a global sector but because of its specificity new strategies are necessary if global retailers want to sustain their advantage. The concept of globalization is discussed and then referenced to the retail sector. The process of retail inte...

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Bibliographic Details
Published in:	International Entrepreneurship Review
Main Authors:	Grażyna Śmigielska, Renata Oczkowska
Format:	Article
Language:	English
Published:	Krakow University of Economics 2017-02-01
Subjects:	globalization sustainable competitive advantage resource based theory retailing
Online Access:	https://iertest.uek.krakow.pl/index.php/pm/article/view/1242

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