CORPORATE SOCIAL RESPONSIBILITY'S PATHWAYS TOWARDS CUSTOMER LOYALTY IN ROMANIAN RETAIL: A PLS-SEM MEDIATION ANALYSIS

For the time being, many companies around the world attach great importance to corporate social responsibility (CSR) practices and policies. This trend that manifests itself worldwide, is also characteristic for Romania, many companies being regularly active in the CSR field. The motivation of these...

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Bibliographic Details
Published in:	Business Excellence and Management
Main Authors:	Nicolae Nae, Simona Cătălina Ștefan, Cătălina Florentina Albu
Format:	Article
Language:	English
Published:	Bucharest University of Economic Studies 2020-09-01
Subjects:	corporate social responsibility corporate reputation customer loyalty romanian retail sustainable development
Online Access:	http://beman.ase.ro/no103/7.pdf

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