The Role of Children in Family Decision Making a Theoretical Review

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Family is the basic unit where most individuals learn about product categories, how to consume it, and soon. So, understanding family buying behavior is very important. It used to be that husband and wife hold dominant influence family decision-making process. However, now, their role is changing. T...

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Bibliographic Details
Published in:	Jurnal Siasat Bisnis
Main Author:	Sri Rejeki Ekasasi
Format:	Article
Language:	English
Published:	Universitas Islam Indonesia 2009-08-01
Online Access:	https://jurnal.uii.ac.id/JSB/article/view/977

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