APA (7th ed.) Citation

Chen, Y., Han, Q., Lian, Z., Zhu, W., & Jiang, Y. (2025, June). From Certainty to Doubt: The Impact of Streamer Expression Certainty on Consumer Purchase Behavior in Live-Stream E-Commerce. Journal of Theoretical and Applied Electronic Commerce Research.

Chicago Style (17th ed.) Citation

Chen, Yinjiao, Qianqian Han, Zhihua Lian, Weiming Zhu, and Yushi Jiang. "From Certainty to Doubt: The Impact of Streamer Expression Certainty on Consumer Purchase Behavior in Live-Stream E-Commerce." Journal of Theoretical and Applied Electronic Commerce Research Jun. 2025.

MLA (9th ed.) Citation

Chen, Yinjiao, et al. "From Certainty to Doubt: The Impact of Streamer Expression Certainty on Consumer Purchase Behavior in Live-Stream E-Commerce." Journal of Theoretical and Applied Electronic Commerce Research, Jun. 2025.