Mapping IranDoc Brand Associations Network from the Stakeholders’ Viewpoint

The dominance of pragmatic paradigm in science and technology policy has changed the approach to the management of scientific institutes. In pragmatic paradigm, scientific institutes should be able to respond stakeholders’ needs and requirements. This study aims to mapping brand associations network...

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Bibliographic Details
Published in:	Iranian Journal of Information Processing & Management
Main Author:	Somayeh Labafi
Format:	Article
Language:	Persian
Published:	Iranian Research Institute for Information and Technology 2021-12-01
Subjects:	brand brand associations network brand concept map science and technology policy irandoc
Online Access:	http://jipm.irandoc.ac.ir/article-1-4578-en.html

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