| Summary: | Nowadays rural tourism is one of the Top 5 tourist motivations that drive people to travel. The
desire to escape, the desire to relax, the desire to find oneself in a peaceful and picturesque natural
environment drive people to the countryside.
Rural tourism is thus becoming an increasingly important part of tourist motivations, which
creates the prerequisites for more extensive research and a more complex analysis of this
phenomenon.
This article highlights both the benefits and opportunities for the development of rural tourism
and the negative impacts that can arise because of the unwise development of this form of tourism.
The nature of the research carried out was made possible thanks to the analysis of a
comprehensive bibliographical study, as well as information collected from the tourism business
environment, which refers to the opportunities and prospects for the development of rural tourism.
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