THE ASSESSMENT OF ATTRACTION WEBSITES IN BRAȘOV COUNTY
On-line communication is fundamental for tourism development. The possibility to access desired websites favors not only the attractiveness of a tourism destination, but also encourages visits. The ease of access, the content of the websites, the professionalism reflected in the website organisati...
| الحاوية / القاعدة: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| المؤلف الرئيسي: | |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
Academica Brâncuşi
2017-11-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://www.utgjiu.ro/revista/ec/pdf/2017-Volumul%201%20Special/06_Baltescu.pdf |
| الملخص: | On-line communication is fundamental for tourism development. The possibility to access desired websites
favors not only the attractiveness of a tourism destination, but also encourages visits. The ease of access, the content of
the websites, the professionalism reflected in the website organisation and up-dating are elements that highlight the
tourism operators’ interest towards their present and future clients. In Romania, the potential for the e-commerce
development is huge. The statistical data included in this article support this statement. But, a careful analysis of the
toursm websites reveals the existence of an unexpected and negative situation at the same time. The author analyzed
the attraction websites in Brașov County, a famous tourist destination in our country. Although the number of tourism
attractions is high, only three of them have their own websites. These websites were analyzed based on six groups of
features, namely product information, non-product information, reservations, payment, functionality and customer
relationship management. The results reveal the low degree of fulfillment for these parameters, the lack of online
bookings, the lack of relevant tourist information such as the description of services offered within the tourist attraction
or local transport modes, etc. The author proposes the completion of these websites, setting up new websites for
prestigious tourism attractions included on the UNESCO Heritage List, as well as marketing researches among visitors
in order to identify their expectations and the websites’ management accordingly. |
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| تدمد: | 1844-7007 1844-7007 |