DEGREE OF SUSCEPTIBILITY TO PERSUASION PRINCIPLES IN ADVERTISING: MEASURING THE PERSUASION PRINCIPLES AS PART OF ADVERTISING INFLUENCE

The present investigation has two aims: 1) to investigate the susceptibility of consumers to persuasion principles of Cialdini and 2) to identify which of the principles achieves a high effect of advertising impacton different consumers. The instrument used was the adapted and modified STPS questi...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	Trakia Journal of Sciences
المؤلف الرئيسي:	L. Spasova
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	Trakia University 2022-09-01
الموضوعات:	advertising influence persuasion principles stps
الوصول للمادة أونلاين:	http://tru.uni-sz.bg/tsj/Volume%2020,%202022,Number%203,%20Series%20Social%20Sciences/9_L.Spasova1.pdf

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