The Relationship Between Hotel Brand Personality And Customer Loyalty

The purpose of this article is to explore the relationship between brand personality and customer loyalty in the five-star business hotel and propose an effective way for developing a remarkable hotel brand and improving its customer loyalty. The reason for choosing a particular hotel is that it is...

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Bibliographic Details
Published in:	Journal of Tourismology
Main Authors:	Bahar Yasin, Kamile Jamontaite, Saida Ahmedova, Mahmut Selami Akin
Format:	Article
Language:	English
Published:	Istanbul University Press 2017-06-01
Subjects:	Brand Personality Customer Loyalty Hotel Brand Hospitality
Online Access:	https://dergipark.org.tr/tr/pub/iuturizmoloji/issue/36494/415192?publisher=istanbul

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