Management and Marketing Elements in Maritime Cruises Industry. European Cruise Market
European cruises market has a major impact on all aspects of maritime industry: boarding ports, ports of call, shipbuilding, ship maintenance, supplies, sales and marketing, ship crews and administrative facilities. While in 2013, fiscal and economic conditions in Europe have continued to have a c...
| Published in: | EIRP Proceedings |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2015-05-01
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| Subjects: | |
| Online Access: | http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/1621/1491 |
| Summary: | European cruises market has a major impact on all aspects of maritime industry: boarding ports,
ports of call, shipbuilding, ship maintenance, supplies, sales and marketing, ship crews and administrative
facilities. While in 2013, fiscal and economic conditions in Europe have continued to have a constraint to
increasing demand for cruises, the number of passengers, Europeans or visitors of European ports, has grown
moderately. For the next years, a higher growth of Europena market cruises is expected. |
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| ISSN: | 2067-9211 2069-9344 |