A Study of the Typology of the Semantic Structure of City Brands:

Local cities suffering from population decline are required to restructure their brand strategies in order to foster a relationship with people. Many of the underlying brand power indicators are suitable for grasping the relative position of a city, but it is difficult to grasp the semantic structur...

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Bibliographic Details
Published in:	Maketingu rebyu
Main Authors:	Hiroyasu Wakabayashi, Yuki Nakamura, Mitsue Tokuyama, Masanobu Nagao
Format:	Article
Language:	Japanese
Published:	Japan Marketing Academy 2021-02-01
Subjects:	place branding city branding semantic memory network regional revitalization
Online Access:	https://www.jstage.jst.go.jp/article/marketingreview/2/1/2_2021.002/_html/-char/en

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