Changes in women's roles in Iran TV ads relying on the semiotics of commercials Mr. Carpet 4 and the way of participation in Home Care lottery

Living in modern societies is full of advertising messages. These messages in diverse and numerous forms affect every day and working life of people. One of the most challenging subjects in advertising is representation of women in advertising and commercial promotions. A large part of representatio...

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Bibliographic Details
Published in:	زن در فرهنگ و هنر
Main Authors:	Mehran Sohrab Zadeh, Tahereh Yoosefifar, Reza Abbasi
Format:	Article
Language:	Persian
Published:	Center for Women and Family Studies, University of Tehran 2016-03-01
Subjects:	advertising gender semiotics
Online Access:	https://jwica.ut.ac.ir/article_59113_4d6dac8321e98901595d50337cae8310.pdf

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