COMMUNICATION MECHANISM OF TERRITORY BRANDING

The article deals with the specific territory branding differences in terms of the communication mechanism. The characteristics of the process of decision-making in territory branding are shown there. The article examines communication mechanism between the territory and the various target audiences...

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Bibliographic Details
Published in:Вестник университета
Main Author: M. Makashev
Format: Article
Language:English
Published: Publishing House of the State University of Management 2017-03-01
Subjects:
communication
positioning
target audience
territory branding
territory marketing
branding communications
communication mechanism
Online Access:https://vestnik.guu.ru/jour/article/view/629
Description
Summary:The article deals with the specific territory branding differences in terms of the communication mechanism. The characteristics of the process of decision-making in territory branding are shown there. The article examines communication mechanism between the territory and the various target audiences, as well as the types of feedback. The basic types of branding communications are discussed.
ISSN:1816-4277
2686-8415

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