COMMUNICATION MECHANISM OF TERRITORY BRANDING

The article deals with the specific territory branding differences in terms of the communication mechanism. The characteristics of the process of decision-making in territory branding are shown there. The article examines communication mechanism between the territory and the various target audiences...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	Вестник университета
المؤلف الرئيسي:	M. Makashev
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	Publishing House of the State University of Management 2017-03-01
الموضوعات:	communication positioning target audience territory branding territory marketing branding communications communication mechanism
الوصول للمادة أونلاين:	https://vestnik.guu.ru/jour/article/view/629

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