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MULTIPLE INDIRECT EFFECTS OF CUSTOMER EQUITY IN TELECOMMUNICATION INDUSTRY

Bibliographic Details
Published in:Journal of Applied Structural Equation Modeling
Main Authors: Xin Jean Lim, Jun Hwa Cheah, Kenny Guan-Cheng Teoh
Format: Article
Language:English
Published: Sarawak Research Society (SRS) 2018-06-01
Subjects:
customer equity
telecommunication industry
Online Access:https://jasemjournal.com/wp-content/uploads/2019/10/JASEMv22_Lim-et-al.2018.pdf
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ISSN:2590-4221

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