EVALUATING LOYALTY IN SOUTH AFRICA’S HOTEL INDUSTRY: THE EFFECT OF SERVICE QUALITY AND BRAND EQUITY

عرض إصدارات أخرى (1)

The hotel industry in South Africa is fiercely competitive, with a range of accommodation options from international chains to boutique establishments. Establishing and maintaining customer loyalty is essential for hoteliers to ensure repeat business and stand out in a crowded market. This study ai...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	Economic Review
المؤلفون الرئيسيون:	Sharmila Ragunanan, Michael C. Cant, Johannes A. Wiid
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	Faculty of Economics, University of Tuzla 2024-05-01
الموضوعات:	brand equity customer loyalty service quality South Africa’s hotel industry
الوصول للمادة أونلاين:	https://www.er.ef.untz.ba/index.php/er/article/view/196

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