ROLUL RELAŢIILOR PUBLICE ÎN PROMOVAREA VÂNZĂRILOR
The public relationships represent one organizational strategy of communication, within theorganization can adapt to the intern and extern change. In the industrials and commercials firms, infew years, the communication became the first preoccupation for leaders to create goodwill for aperson or ins...
| Published in: | EIRP Proceedings |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2007-05-01
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| Online Access: | http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/954/873 |
| Summary: | The public relationships represent one organizational strategy of communication, within theorganization can adapt to the intern and extern change. In the industrials and commercials firms, infew years, the communication became the first preoccupation for leaders to create goodwill for aperson or institutions image. Corporations using marketing public relations (MPR) to conveyinformation about the products they manufacture or services they provide to potential customers inorder to support their direct sales efforts. Public relations should be seen as a management function inany organization. An effective communication, or public relations, plan for an organization isdeveloped to communicate to an audience (whether internal or external publics) in such a way themessage coincides with organizational goals and seeks to benefit mutual interests whenever possible. |
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| ISSN: | 2067-9211 2069-9344 |