| Summary: | Introduction. A sustainable strategic trend today is the creation of ecosystems – innovative business models. Ecosystem companies are becoming new objects of economic research. Studying the features of their development allows us to create effective management tools for maximizing the use of constantly emerging opportunities by modern organizations, which ensures the growth of their sustainability and competitiveness in a rapidly changing business environment.Goal. Highlighting the features and prospects for creating and developing viable business models based on the principles of the ecosystem approach.Materials and methods. The study is based on the analysis of literary sources using general scientific methods: systematic and comparative, induction and deduction, graphical and tabular presentation of data, expert method.Results and discussion. In the course of the work, the possibilities of a new format of business models were identified – ecosystems, which, based on self-moderation, self-organization and constructive interaction of actors, allow achieving a positive synergistic effect on goals. Recommendations are given for the effective management of organizations in the context of digital transformation based on an ecosystem approach.Conclusion. Based on the results of the study, we can conclude that changing business conditions open up broad horizons for the use of a variety of business design tools, which predetermines the constant search for effective business models. The development of an ecosystem approach in the management of modern business structures contributes, through new technologies, progressive automation of business processes, flexible approaches to building multi-level interactions, changing social connections, to the development of new strategies and business models for the accelerated creation and launch of globally superior and competitive products and solutions to the market in various fields.
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