The significance of errors induced by the focus group method implementation (the results of the survey research)
The paper examines the empirical survey research devoted to the analysis of errors and difficulties emerging in the process of the focus group method implementation in case sociological and marketing research. The possible errors hierarchical classification is provided as well as schematic guideline...
| Published in: | RUDN journal of Sociology |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2009-06-01
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| Subjects: | |
| Online Access: | http://journals.rudn.ru/sociology/article/view/6237 |
| Summary: | The paper examines the empirical survey research devoted to the analysis of errors and difficulties emerging in the process of the focus group method implementation in case sociological and marketing research. The possible errors hierarchical classification is provided as well as schematic guidelines are outlined which can be instrumental in preventing their rise in the process of the practical implementation of the method. |
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| ISSN: | 2313-2272 2408-8897 |