Omnichannel Marketing Model Applied at the Shopping Centers in Medellín City

The main objective of this research is to form an omnichannel marketing model applied at the shopping centers in Medellín city. For this, a qualitative methodology was applied. Two (2) focus groups with shopping center customers, two (2) in-depth interviews with experts in Omnichannel, Sandiego Shop...

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Bibliographic Details
Published in:	Mercados y Negocios
Main Author:	María Isabel Rodríguez Salazar
Format:	Article
Language:	English
Published:	Universidad de Guadalajara 2022-05-01
Subjects:	omnichannel marketing omniclient consumer journey shopping centers retail online offline
Online Access:	http://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7662

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