Post-COVID-19 Entrepreneurial Intentions: The Influence of Creativity, Mindset, and Self-Efficacy in Entrepreneurship Education
Purpose: This research is aimed at exploring creativity, entrepreneurial attitude, & self-efficacy role in entrepreneurial intentions among Pakistani university undergraduates in the post-COVID-19 period and entrepreneurship education (EE) as a key mediator. Design/Methodology/Approach: A s...
| Published in: | Sustainable Business and Society in Emerging Economies |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
CSRC Publishing
2025-06-01
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| Subjects: | |
| Online Access: | https://www.publishing.globalcsrc.org/ojs/index.php/sbsee/article/view/3430 |
| Summary: | Purpose: This research is aimed at exploring creativity, entrepreneurial attitude, & self-efficacy role in entrepreneurial intentions among Pakistani university undergraduates in the post-COVID-19 period and entrepreneurship education (EE) as a key mediator.
Design/Methodology/Approach: A survey of 206 management students (quantitative) was conducted and evaluated based on PLS-SEM to examine direct and mediating effects, and validated scales were utilized to measure all the constructs.
Findings: The results indicate that entrepreneurial intention is significantly and positively defined by creativity, mindset, and self-efficacy, with the highest direct impact being identified as with the creativity (b = 0.36). Most importantly, EE has a significant mediating role in all three correlations, enhancing the effects of mindset (b = 0.29), self-efficacy (b = 0.10), and creativity (b = 0.16) on intention, as an agent that translates psychological factors into practical objectives.
Implications/Originality/Value: The research is a unique validation of EE as a transformative mediator in a post-pandemic context with resource restrictions, a progressive contribution to Theory of Planned Behavior and Social Cognitive Theory. It demonstrates creativity as the core motivator of intent, threatening Western-centric theories, and offers practical evidence to policy makers and practitioners to plan experiential, confidence-building, and creativity inspired EE programs that would help youth develop innovative capabilities and economic sustainability in developing economies.
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| ISSN: | 2708-2504 2708-2172 |