Fashion as a Marketing Tool and Its Communication Aspect in Developing Markets

In this article the idenfication of a fashion product, its variability and the analyses of fashion as an industrial design will be discussed within the framework of fashion product marketing. The process of product creation is closely related to the economic, sociological and psychological factors c...

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Bibliographic Details
Published in:	Emerging Markets Journal
Main Authors:	Fatma Engin Alpat, Yusuf Ziya Aksu
Format:	Article
Language:	English
Published:	University Library System, University of Pittsburgh 2014-03-01
Online Access:	http://emaj.pitt.edu/ojs/index.php/emaj/article/view/56

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