Organizational structure of tourism in the Czech Republic
The paper deals with the necessity to establish a unified organizational structure of tourism in the Czech Republic. It analyses the present situation and by using the result of the case study “The analysis of tourism organization in the tourism region of Moravian Karst and its surroundings” it sh...
| Published in: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
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| Main Author: | |
| Format: | Article |
| Language: | English |
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Mendel University Press
2009-01-01
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| Subjects: | |
| Online Access: | https://acta.mendelu.cz/57/6/0315/ |
| Summary: | The paper deals with the necessity to establish a unified organizational structure of tourism in the Czech Republic. It analyses the present situation and by using the result of the case study “The analysis of tourism organization in the tourism region of Moravian Karst and its surroundings” it shows the low level of cooperation among individual subjects that are active in tourism, and also the absence of a covering organization of tourism (Destination management company-DMC) that would coordinate developing, promotional and conceptual activities of an area and would also cooperate with a regional organization of tourism. On the basis of the information mentioned above a model of organization tourism in the Czech Republic. Defining competencies and activities is a part of the model – for the national agency of CzechTourism as well as for DMC at individual levels of management, with the target to avoid duplicate activities and make the development of tourism in destinations more efficient. A paramount task for CzechTourism is to establish a stable organizational structure. |
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| ISSN: | 1211-8516 2464-8310 |