From Trust to Triumph: What Drives Tourists to Recommend Thailand’s Hidden Cultural Gems?

This study aims to explore the factors influencing word-of-mouth (WOM) intentions among cultural tourists in Thailand’s southern border provinces. This study develops a comprehensive framework predicting WOM intentions by combining the Stimulus–Organism–Response (S-O-R) model, the theory of planned...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	Tourism and Hospitality
المؤلفون الرئيسيون:	Mohamed Soliman, Tawat Noipom, Muhammadafeefee Assalihee, Arunneewan Buaniew, Ahmad Albattat
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	MDPI AG 2025-05-01
الموضوعات:	cultural tourism word-of-mouth S-O-R theory theory of planned behavior PLS-SEM
الوصول للمادة أونلاين:	https://www.mdpi.com/2673-5768/6/2/89

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