'OPEN MARKETING SYSTEM' AS A WAY OF INNOVATIVE ENTERPRISE SUPPORTING

The creation of 'open marketing system' which can help a modern and active enterprise to respond dynamically to market changes is suggested. Open Source taken as a basis is a new marketing mix to supply and implement an innovative product or service.

Bibliographic Details
Published in:	Advanced Engineering Research
Main Authors:	Maria V. KOLGAN, Pavel L. KOLGAN
Format:	Article
Language:	Russian
Published:	Don State Technical University 2010-08-01
Subjects:	'open marketing system' open source involvement commitment innovative marketing.
Online Access:	https://www.vestnik-donstu.ru/jour/article/view/1022

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