Hyper-personalized banking in the GCC: A Kuwaiti context with UAE perspectives

Hyper-personalized banking, fueled by AI and data analytics, promises to revolutionize customer experiences. However, its successful implementation in Kuwait faces unique challenges. This research uncovers a crucial tension: Kuwaiti customers desire the benefits of hyper-personalization but demand...

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Bibliographic Details
Published in:	Modern Finance
Main Author:	Mohammad Rashed Albous
Format:	Article
Language:	English
Published:	Modern Finance Institute 2024-08-01
Subjects:	GCC Kuwait UAE hyper-personalization banking data privacy
Online Access:	https://mf-journal.com/article/view/146

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