The Influence of Digital Marketing and Brand Awareness on Increasing Brand Image and its Impact on Purchasing Decisions

The current beverage product that is trending in Solo city is cheese tea. This product is a blend of the and the cheese. And lucky cheese tea is one of the brands present in the city of Solo. This study aims to test and analyze whether there is an influence of digital marketing and brand awareness o...

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Bibliographic Details
Published in:	Prisma Sains: Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram
Main Authors:	Oktavia Mulyani, Nurul Hermina
Format:	Article
Language:	English
Published:	Universitas Pendidikan Mandalika (UNDIKMA) 2023-01-01
Subjects:	digital marketing brand awareness brand image purchase decision partial least square path modeling.
Online Access:	https://e-journal.undikma.ac.id/index.php/prismasains/article/view/6594

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