How does destination governance build local residents’ behavioural support towards destination branding: An empirical study of the tourism sector in Tanzania
The present study is among the few scholarly attempts that respond to scholarly calls to examine destination branding from the perspective of local residents. The current study extends knowledge on branding by examining the contribution of destination governance on behavioural support for destinatio...
| الحاوية / القاعدة: | Cogent Social Sciences |
|---|---|
| المؤلفون الرئيسيون: | , |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
Taylor & Francis Group
2023-12-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://www.tandfonline.com/doi/10.1080/23311886.2023.2192441 |