How does destination governance build local residents’ behavioural support towards destination branding: An empirical study of the tourism sector in Tanzania

The present study is among the few scholarly attempts that respond to scholarly calls to examine destination branding from the perspective of local residents. The current study extends knowledge on branding by examining the contribution of destination governance on behavioural support for destinatio...

書目詳細資料
發表在:	Cogent Social Sciences
Main Authors:	David Amani, Emmanuel Chao
格式:	Article
語言:	英语
出版:	Taylor & Francis Group 2023-12-01
主題:	tourist destination behavioural support towards destination branding destination identification Tourism Marketing Destination Branding
在線閱讀:	https://www.tandfonline.com/doi/10.1080/23311886.2023.2192441

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