Cognitive–Affective Negotiation Process in Green Food Purchase Intention: A Qualitative Study Based on Grounded Theory

Green food serves as a bridge connecting healthy lifestyles with environmental values, particularly in the context of sustainable consumption transitions. However, existing research lacks a systematic understanding of how consumers negotiate cognitive evaluations and emotional responses when forming...

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Bibliographic Details
Published in:	Foods
Main Authors:	Yingying Lian, Jirawan Deeprasert, Songyu Jiang
Format:	Article
Language:	English
Published:	MDPI AG 2025-08-01
Subjects:	green food purchase intention grounded theory green trust consumer behavior
Online Access:	https://www.mdpi.com/2304-8158/14/16/2856

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