| Summary: | This study aims to explore the relationship between financial literacy, financial attitudes, and social, economic, and family environment towards investment decisions through investment intention among Generation Z investors in Malang City. The research methods used are quantitative approaches and associative methods. A sample of 400 Generation Z investors was selected using nonprobability sampling with a purposive sampling approach. Data were collected through an online questionnaire and analyzed using the Structural Equation Model (SEM) with a Partial Least Square (PLS) approach. The results showed that financial literacy and social, economic, and family environment have a significant influence on investment intention and investment decisions. However, financial attitudes only have a significant effect on intention in investing in the capital market, but not significantly in making investment decisions.
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