APA (7th ed.) Citation

Karbasi, B. J., & Rad, A. J. (2014, September). The effect of sales promotions characteristics on brand equity. Management Science Letters.

Chicago Style (17th ed.) Citation

Karbasi, Bahram Jabarzadeh, and Ali Jafari Rad. "The Effect of Sales Promotions Characteristics on Brand Equity." Management Science Letters Sep. 2014.

MLA (9th ed.) Citation

Karbasi, Bahram Jabarzadeh, and Ali Jafari Rad. "The Effect of Sales Promotions Characteristics on Brand Equity." Management Science Letters, Sep. 2014.